Before you jump on the Facebook bandwagon there are several important things to consider. While it can be an excellent platform to reach your target audience it can also amount to wasted time and endless frustration. For those who are considering Facebook as an advertising medium they will need a hard-hitting, targeted approach. Anything less, and you might as well be passing out business cards at the mall.
Facebook Advertising is typically best for:
-When you know your target audience well. That includes knowing their “lingo,” what they are looking for, and where they hang out.
-When you want to develop personal relationships with your customers.
-When you are already an “expert” in your field and interacting with your fans will gain you even more popularity.
Thanks to the unmatched user data held by Facebook, it is possible to reach extremely niche audiences. It works great to promote music, movies, art, and social events, but doesn’t work so well with promoting local services, corporate offers, and other tangible services.
Before you move forward with Facebook we strongly suggest speaking with one of our professionals. We can advise you whether or not it is the right avenue for your business and show you how to create the best kind of advertising campaign if you do choose to move forward.
If you would like to hire us to run your Facebook campaign we will carefully construct your ad copy, messages, and images while accumulating the perfect audience for your business. Of course, we allow you to choose your own level of involvement with our social media campaigns- you can log in and get active right at our sides, or sit back and wait for the reports of your campaigns progress. You let us know where you would like to take your Facebook goals and we will make them happen for you.
Get in touch with us today to discuss whether or not Facebook advertising is a good match for you and your business.